In Search of Social Acceptance: Self-Reported Academic Behaviors and Social Desirability in the Business Area




Academic behavior, Social desirability, Academic citizen behavior, Counterproductive academic behavior, Business area


Aim: To understand the factors associated to the behavior of students in the academic environment in order to propose actions that can stimulate academic citizen behavior and inhibit counterproductive academic behavior. In this context, the research aimed at analyzing the association between self-reported academic behaviors and the social desirability of stricto sensu graduate students in the business area.

Method: For data collection, an online survey was carried out with Brazilian stricto sensu graduate students linked to courses in the business area, obtaining 1,816 valid participations that were analyzed using the Mann-Whitney test and the Spearman Correlation.

Results: The results found indicate that there is a positive association between academic citizen behaviors and social desirability and a negative association between counterproductive academic behaviors and social desirability.

Contributions: Encouraging a culture anchored in socially accepted norms of conduct can prove to be effective in directing students' behaviors, as fostering students' social desirability can encourage them to minimize counterproductive academic behaviors and maximize academic citizen behaviors. These behaviors are responsible for shaping the environment of higher education, being able to influence the development of scientific research and the context in which the training of future teachers takes place.


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Author Biographies

Alison Martins Meurer, Universidade Federal do Paraná

Doutorando em Contabilidade pelo Programa de Pós-Graduação em Contabilidade da Universidade Federal do Paraná - UFPR

Mestre em Contabilidade pelo Programa de Pós-Graduação em Contabilidade da Universidade Federal do Paraná - UFPR

Especialização em Avaliação do Ensino e da Aprendizagem da Universidade do Oeste Paulista - UNOESTE

Bacharel em Ciências Contábeis na Universidade Tecnológica Federal do Paraná - UTFPR

Flaviano Costa, Universidade Federal do Paraná - UFPR

Professor do Programa de Pós-Graduação em Contabilidade da Universidade Federal do Paraná - UFPR

Professor Adjunto do Departamento de Contabilidade na Universidade Federal do Paraná - UFPR

Doutor em Controladoria e Contabilidade pela Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo - USP


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How to Cite

Meurer, A. M., & Costa, F. (2023). In Search of Social Acceptance: Self-Reported Academic Behaviors and Social Desirability in the Business Area. Advances in Scientific and Applied Accounting, 16(2), 093–107/108.




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