BEYOND THE FINANCIAL AUDIT: FACTORS THAT CAN INFLUENCE THE PRESENCE OF LARGEST ACCOUNTING FIRMS IN THE ASSURANCE MARKET OF SUSTAINABILITY REPORTS IN BRAZIL
Purpose: The purpose of this paper is to analyze the factors that can influence the presence of largest accounting firms in the assurance market of Sustainability Reports in Brazil.
Method: The sample includes 47 public companies that assured their sustainability reporting from the period 2012-2018. Data were analyzed using the statistical techniques Anacor, HOMALS and hierarchical logistic regression for panel data.
Findings: The evidence supports that the provision of audit and sustainability assurance services, as well as mimetic isomorphism are factors that positively affect the entry of largest accounting firms in the assurance market of sustainability reports in Brazil. These results suggest a potential competitive advantage for the largest accounting firms over other providers in this emerging market.
Research implications: This work has important practical implications for professionals and standardization bodies in the accounting area, because the notarization of accounting professionals in the assurance market of sustainability reports should promote interest in developing institutional support for this practice.
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Copyright (c) 2021 Gabriela Borges Silveira, Hans Michael Van Bellen, Alex Mussoi Ribeiro
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